The entire Badland line of winches enjoys a mostly favorable reputation from owners, including yours truly. I bought a Jeep CJ7 with a Badland ZXR 12,000-pound winch installed on it and used it several times during the four years I owned the Jeep. Usually, it was to free other vehicles or take a boat out of the water, but I used it once to remove a tree stump and another time to help demolish a shed. On every occasion, the Badland winch performed flawlessly, although the steel cable required some attention to spool smoothly, which is common with many winches.
Badland winches are designed in California and manufactured in China by two companies, Ningbo Antai and Ningbo Lianda.
A Jeep owner named Jeff posted to JL Wrangler Forums detailing his experience with the premium series Badland Apex 12,000-pound winch, saying he had no issues after one year of frequent use. Jeff also said he previously owned the same ZXR 12,000-pound winch that I did and had no problems with that model, even after using both winches underwater. Jeff also shared a chart comparing the Apex favorably to the Warn Zeon 12-S, which costs more than three times as much.
Offroad forums are full of kudos for Badland winches, including a comment on Overland Bound that pointed out that professional recovery services in Utah, like Matt’s Off-Road Recovery and Moab Motorsports TrailMater Recovery, use Badland winches.
