Editors, influencers, stylists and show-goers can share what they loved most from a season’s runways, but, in the end, what matters is what people buy from the new collections. To get an accurate sense for what’s going to trend in six months, you have to ask the buyers, merchandisers and fashion …
:quality(70)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/ZPXCTWRVRFDNXBDHVJ2ZV6NWIA.jpg "Bum Bum Cream, Bikini Pics and Body Spray: What’s Behind the Sol de Janeiro Hype")
