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Background:
This fashion month was all about looking ahead. At several major brands, newly-appointed creative directors ushered in a new era, including Seán McGirr at Alexander McQueen, Adrian Appiolaza at Moschino and Chemena Kamali at Chloé. But beyond the creative director premieres, recurring motifs of technology and the pared down everyday reflected the current state of the world â and whatâs to come.
âEarly on, I detected this rather peculiar strain of sci-fi,â says Tim Blanks, BoFâs editor-at-large. âThere is that incipient sense of apocalypse lurking and I think if you step back and take a really long view of what was happening, you could feel that kind of anxiety,â says Tim Blanks, BoFâs editor-at-large.
Following the conclusion of the Autumn/Winter 2024 shows, Blanks sits down with BoF founder and editor-in-chief Imran Amed to discuss the highlights of fashion month.
Key Insights:
- At Louis Vuitton, Phillippe Parrenoâs immersive set design and Nicolas Ghesquièreâs futuristic garments left lasting impressions. âThere was a lot of white and a lot of reflection, a lot of shiny stuff. They could have been heading off to a space station. And the sound was insane. The sound makes you want to go home and open a nightclub in your living room,â says Blanks.
- Undercoverâs Jun Takahashi featured a poem about a single mother raising her eight year old child, written by German filmmaker and playwright Wim Wenders. âEvery detail is just so beautiful and evocative and then Jun Takahashi showed the collection to go with that; everyday clothes, but completely transmogrified by his insane ingenuity,â recalls Blanks.
- At Alexander McQueen, Seán McGirrâs first show displayed his energetic direction for the house following Sarah Burtonâs departure. âI think that as a creative director debuting at a house, itâs much harder to create new energy than it is to create merchandisable clothes. And I think thatâs what he succeeded in doing; he created a new energy around that brand,â says Amed.
- Following the sudden passing of David Renne, Moschino welcomed new creative director Adrian Appiolaza, who looked to the roots of the brand for his first show. âIf you detail Franco Moschinoâs iconography, Adrian Appiolaza went down the list and ticked every box. I think that that was probably the most joyful show of the whole season. ⦠I think he celebrated the work of [Franco Moschino], in such a way that Iâm really looking forward to seeing what he does next,â says Blanks.
- At Chloé, Chemena Kamaliâs charisma shone through on the runway. âYou could see her really embodying the new Chloé and being that kind of ambassador for Chloé in a way that maybe some of the more recent creative directors never were really able to do,â says Amed.