Nothing is already riding high on the success of its relatively slim product portfolio. Earlier this year, the company finally made its highly anticipated debut in the U.S. market with the Nothing Phone (2). It’s the first Nothing product that gets as close to the top echelons of the Android smartphone experience after sticking to the mid-range formula with the Phone (1). Aside from phones, Nothing currently sells two wireless earbuds, the Ear (2) and the Ear Sticks, both of which stand out courtesy of their signature transparent design and offer premium audio-centric features like Active Noise Cancellation (ANC) starting at $149.
As alluring as that sound, that asking price is competitive in the Western markets only, and that too, not overwhelmingly. But in Asian markets, Nothing competes with local brands that offer similar perks for half the asking price of Nothing’s current slate of audio wearables. That said, it seems CMF by Nothing wants to bridge that price gulf to a certain extent, while also sticking close to its biggest strength — a standout design. It would be interesting to see what compromises the sub-brand makes to stay competitive in the smartwatch and audio wearable segment.
