Kim Kardashian wants you to free the nipple in her latest SKIMS launch.
In an Oct. 27 Instagram video, the reality star takes on the role of a sexy scientist while explaining the innovation: a push-up bra that includes — that’s right — built-in nipples.
“The earth’s temperature is getting hotter and hotter. The sea levels are rising. The ice sheets are shrinking,” Kardashian says while typing on a computer. “And I’m not a scientist, but I do believe everyone can use their skillset to do their part.”
“That’s why I’m introducing a brand-new bra with a built-in nipple, so no matter how hot it is, you’ll always look cold,” she confidently declares while pointing to a diagram of her latest product.
Promising a “faux nipple for shock factor,” the playful clip ends with Kardashian sitting on a desk uttering the words, “Some days are hard, but these nipples are harder. And unlike the icebergs, these aren’t going anywhere.”
Appropriately named the “Ultimate Nipple Bra”, the undergarment isn’t available for purchase until Oct. 31 but is already lighting up social media with mixed feedback.
One user commented, “This is hilarious and so necessary,” while another disagreed, writing, “Why would you want this?”
Others responded with hesitant interest, with one fan asking, “Should I get one? I’m confused.”
The attention-grabbing SKIMS product is also donating 10% of sales from the Ultimate Nipple Bra to “@1percentftp — a global network with thousands of businesses and environmental organizations working together to support people and the planet.”
Love it or hate it, looks this like bra will “support people” in more ways than one.
The Ultimate Nipple Bra is available on SKIMS.com beginning Tuesday, Oct. 31.
