Skims Appoints Ami Colé Founder for Upcoming Beauty Division

Ami Colé founder Diarrha N’Diaye has joined Skims as executive vice president of beauty and fragrance, N’Diaye confirmed to The Business of Beauty.

N’Diaye, who previously held roles at Glossier and L’Oréal, will work alongside Kim Kardashian on the Skims founder’s latest beauty venture.

N’Diaye founded the inclusive, minimal makeup brand Ami Colé in 2021, which closed earlier this year despite backing from L’Oréal, shelf space in Sephora and runaway hits like its lip treatment oil. “No one had the answer to how to scale a diverse, melanin-rich brand,” N’Diaye told The Business of Beauty.

Kardashian introduced her contour-focused range KKW Beauty in 2017. Coty purchased a majority stake in the brand in 2021, before relaunching the line as Skkn by Kim in 2022. In March of this year, Skims bought back the beauty business from Coty, and confirmed on Alex Cooper’s “Call Her Daddy” podcast in October that Skims would launch beauty and “bring back what works.”

Skims has been responsible for a number of high-profile launches in 2025, from a Nike collaboration, to a controversial “bush thong” merkin. There is no official launch date yet for the upcoming beauty and fragrance line, though a 2026 launch seems likely.

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Kim Kardashian Plots Skims Beauty Line

The multi-hyphenate entrepreneur announced on the “Call Her Daddy” podcast that she intends to relaunch her beauty line under the Skims brand.