Everything to Know About Skims, From the Newest Launches to the Hottest Campaigns

Kim Kardashian‘s Skims is the gift that keeps on giving. The wildly popular, award-winning brand, founded by Kardashian, Emma Grede, and Jens Grede in 2019, has expanded to cover shapewear, clothing, swimsuits, adaptive underwear, and men’s underwear. Skims is also well-known for its many limited-edition collaborations, from its partnership with Fendi to its recent release with Swarovski. But special launches aside, Skims’s regularly stocked pieces are also cult favorites, from its beloved lounge sets to its viral nipple bras.

Whether you’re a new Skims shopper or a die-hard fan, chances are you’ve seen the brand’s campaigns on social media. Its ads often break the internet by tapping into the zeitgeist and choosing the actors, athletes, and models who everyone is talking about. Megan Fox and Kourtney Kardashian starred in a steamy campaign for the label in August 2022. In April of the same year, iconic supermodels like Heidi Klum and Tyra Banks teamed up for a shoot full of the glamour of nostalgic lingerie campaigns. And Teyana Taylor and her family cuddled for the Skims cozy campaign back in December 2021.

From the newest launches to the most unforgettable ads, keep scrolling for all things Skims.