Alo Yoga Is Coming for Your Spa Day

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a Celine Dion sing-a-long.

Included in today’s issue: 111Skin, Anfisa Skin, Augustinus Bader, Beauty Creations Cosmetics, Biologique Recherche, Bur Bur, Celine Dion, Charli D’Amelio, Charlotte Tilbury, Colorescience, Coperni, Dazzle Dry, DS & Durga, Elizabeth Arden, Emi Jay, Evereden, Future Society, GHD, Heretic Parfum, K18, La Bonne Brosse, Laneige, Lolavie, LYS Beauty, MAC Cosmetics, Maison Louis Marie, Make Up For Ever, Mane, Melanie Martinez, Mimi Faust, Oluremi Skin, Parfums de Marly, Personal Day, R.e.m. Beauty, Rebecca Yarrow, Repetto, Stripes Beauty, Thrive Causemetics, Tilt Beauty, Vaquera, Victoria Beckham Beauty and intel regarding the giant makeup palette on Zomer’s Paris runway.

But first…

Summer Nacewicz calls me with a needle in her arm. The executive vice president of creative and marketing at Alo Yoga is hooked up to an IV drip at the Hôtel Plaza Athénée in Paris, where Nacewicz and six marketing deputies have posted up for Fashion Week. “It’s for hydration,” she said.

The image of a carefree California blonde lounging in a gilded French spa suite is peak Alo. The brand’s optimistic but aloof form of luxury offers sleek workout leggings and passionfruit collagen supplements, along with semi-secret workout sessions for VVIPs like Hailey Bieber and Mikey Madison in Los Angeles. Alo is importing those classes, along with Alo-branded skincare treatments and “glow-boosting” food like quinoa and smoothies, for a Hôtel Plaza Athénée activation during Paris Fashion Week. Attendees include models like Lila Moss, Stella Maxwell and Stella Lucia, and probably Stella Jones if she gets out of Stella McCartney in time.

“Parisians are obsessed with LA wellness,” Nacewicz said. “Alo is the natural connector between the worlds of hardcore fashion and inner wellbeing. So this program connects our apparel and shoes with online classes, physical workout spaces, clean supplements, beauty products and spa treatments.” By bringing the “Alosphere” to Paris Fashion Week, the athleisure label gets to tease its 2026 Paris retail arrival to a key market of rich-and-limber French shoppers while inserting itself into online PFW chatter. It also gets to indirectly align its hero skincare product — the best-selling $48 Magnesium Reset Spray — with the storied hotel, whose official spa is run by Dior Beauty.

The label is also focused on optimising the power of crystals with a “quartz clearing massage treatment” inspired by the brand’s new luxury handbag line. Large bags retail for $3,600 and come with a pair of smoky quartz stones to “carry the resonance of your intentions throughout your daily life.” A crystal-powered massage is now on offer at the Hôtel Plaza Athénée while Alo is in residence.

“It’s a goal to grow and focus the [skincare] category in 2026,” said Nacewicz. Besides the magnesium spray, which Alo is exploring in other forms besides a spritz, the brand’s best-selling SKUs include its face and mineral sunscreens. “But we’re going to go further and innovate the category with new technology,” Nacewicz added. “When we look at the future of skincare at Alo, it’s all about conversations around longevity for us.” Alo Wellness Club buildouts in Miami and London are underway for 2026, and Nacewicz confirms the brand is exploring other potential wellness club spaces and experiences in the next phase of its growth, including more pop-ups.

On Sept. 30, Alo Yoga hosted a “Wellness but Make It Paris Fashion Week” party thrown with i-D magazine at the hotel. (Sorry, hôtel.) They served tequila and vitamin shots; Naomi Campbell took the centre banquette. For Alo, it was the perfect honeytrap for industry heavyweights who could rave, then get their electrolytes rebalanced before Tom Ford’s hotly-anticipated show. As Nacewicz joked from her Plaza Athénée day bed while tapping her IV tubes: “This is the most Alo thing ever.”

What else is new…

Skincare

Big news for Eloise: 111Skin opened its first US spa at the Plaza Hotel on Sept. 26. It’s an 8,000-foot space for LED light therapy, cryotherapy and treatment rooms for the London-based label’s exclusive Exosome Regenerative Facial Treatment. It also has a translucent purple welcome desk, which is just cool. Not to be outdone, Augustinus Bader unveiled their first branded spa, at Paris’ Hôtel Costes, on Sept. 29. (Did you notice the Bader-blue backdrop at Lanvin this season? I sure did.)

Vitamin D is a necessary mineral, but getting it through sun exposure can be dangerous, Enter Colorescience and its Vitamin D serum spray, which helps activate the vital nutrient pathways in the skin without risking a sunburn. It’s $65 and out Sept. 26.

Biologique Recherche knows you’ve been shoving its Lotion P50T on your carry-on bags back from France. On Sept. 29, the French skincare label finally made the gentle lactic acid formula available in the States — a relief for anyone skipping Paris Fashion Week this season because their boss said, “Last year, you charged $1k on your corporate card for cigarettes, nice try, stay home.” (That’s never happened to me, obviously.) Anyway, it’s $95 per bottle and shoppable online.

Welcome to the world, Oluremi Skin! The brand by “Love and Hip Hop” star Mimi Faust debuted on Sept. 29 with three formulas, including a cleanser, moisturiser and toner infused with palm kernel oil.

Laneige’s limited-edition Pumpkin Pie Lip Sleeping Mask launched Sept. 30 with Jasmine Tookes as the campaign face. It’s a $24 formula that smells, in the best way, like a pumpkin spice donut.

Personal Day is the acne-fighting brand by actress Lili Reinhart. On Oct. 1, she introduced Just Like New, an adapinoid serum that tackles zits and dark spots on sensitive — or as the industry loves to say, “reactive” — skin. It’s $39.

Have we hit “peak smoothie?” Not quite yet. On Oct. 1, the French ballet brand Repetto debuted its own pink-and-red drink created with the Paris juice bar Wild & the Moon. It’s available at Repetto’s Paris Fashion Week pop-up in Le Marais, and it comes in a Repetto-branded cup with a little pink ribbon on it. So cute.

Anfisa Skin says it’s “redefining minimalism,” which is wild because Jil Sander’s new collection is right there. Still, the indie beauty brand gets props for expanding into Dermstore on Oct. 1, widening its distribution channels for products like its best-selling Ân-Balm, a solid oil emulsion, plus its three glossy lip treatments.

Elizabeth Arden hit the airwaves on Oct. 3 with its QVC debut! The skincare label will offer its greatest hits, including Retinol + HPR Ceramide Capsules and Advanced Lift & Firm Night Cream. If ever there were a time for a Deborah Vance cameo, it’s now…

Congrats to Naomi Watts, for being extra-popular this fashion month. After appearing front row at Ralph Lauren, Jason Wu, Tory Burch, Fendi, Ferragamo, Mugler and Courrèges, the actress (and mom to rising model Kai Schreiber) opens her Stripes Beauty “Meno Cafe” on Oct. 3. The space will offer panels on hormone therapy and GLP-1s, shopping sessions with Watts herself and “the world’s first vagina-themed photobooth.” Memo to Ms. Watts: Please wear the Dior uterus jacket for maximum fallopian power.

Coperni doesn’t need a smoothie — it’s got a probiotic turtleneck. On Oct. 2, the French fashion label debuted C+, a line of “carewear” that infuses leggings, bodysuits and high-necked tops with probiotics, prebiotics and “live beneficial bacteria.” Made in collaboration with the Swiss technology company HeiQ, the clothes promise to “help rebalance the microbiome and support natural repair” of skin cells. Paloma Elsesser is the face of the line, which retails for $175-$195 and claims to last through 40 washes. After that, you’ve just got cute Coperni leggings… which is way better than a wilted sheet mask.

Makeup

Victoria Beckham Beauty is revealing its sweet tooth. On Sept. 27, the brand introduced a Cocoa Collection, featuring an Eye Wardrobe shadow palette, Future Lash mascara and a Satin Kajal Jewel Liner, all rendered in dynamic shades of chocolate. VB calls the shades “deep, dimensional and universally irresistible.” Let’s look for them on her Oct. 3 catwalk, too.

Is it really October until “The Nightmare Before Christmas” gets its own makeup collection? This year, the honours go to Beauty Creations Cosmetics, with King of Screams and Pumpkin King lip oils ($8 each), plus two fruit-scented lip serums. Every item comes with tiny heart and Jack O’Lantern charms, which might be the real draw.

Did you catch the MAC lipstick in Doja Cat’s new “Gorgeous” video? The singer (and brand face) features the $27 tube alongside a (fake) line of “Gorgeous” cosmetics hyped up by Alek Wek, Paloma Elsesser, Karen Elson, Alex Consani and other modern supermodels. It’s a blast.

My favourite thing about LYS Bright Start Creamy Buildable Airbrush Concealer is that the name is longer than the tiny concealer tube itself. My second favourite thing is that it comes in 26 shades, so everyone can take advantage of the green tea-infused $24 formula. It hit shelves Sept. 29.

🎵 “You’re heeeere! There’s nooooothing I fear!” ← Me to my Charlotte Tilbury foundation every morning. Apparently I’m not alone, because the brand signed Celine Dion herself to front the Charlotte Tilbury holiday campaign. It launched Oct. 1 with the pop legend performing “I’m Alive” while surrounded by gilded palettes and lipsticks.

Welcome to Sephora, Evereden! The Gen-Alpha brand announced its entry into the beauty superstore this October with leave-in conditioner, face cream for kids and babies, and hair and body fragrance mists.

The reps at Ariana Grande’s R.e.m. Beauty would not tell me whether the makeup appears in “Wicked: For Good.” But since the brand’s “Wicked: For Good” collaboration boasts nine major pieces, including a shadow palette, a blush compact, plumping lip gloss and green-to-pink pH reactive lip oil, it seems likely that some witch, somewhere will sport this on camera. Meanwhile, the durability of the formulas is especially magical: I wore the bronze liquid liner on a five-mile run yesterday for funsies, and it didn’t move an inch.

On Oct. 1, Thrive Causemetics began giving 100 percent of proceeds from its Pink Bow mascara (which is black) to the National Breast Cancer Foundation and other non-profit partners.

Tilt Beauty’s Easy Way Effortless Lip Liner comes packaged with a chubbier, more grippable centre for people with mobility issues. (The brand’s founder, Aerin Glazer, was diagnosed with psoriatic arthritis as a teen, and had many frustrating moments with un-twistable lipstick caps and slippery liquid liner pens.) It hits Revolve on Oct. 3 and retails for $26, with a $16 refill available.

Have we actually stopped using gel nail polish or eh? If you’re trying to avoid it, Dazzle Dry wants to help with its Elevation Collection. Available starting Oct. 3, it’s a six-shade range of nail lacquers including Ski Lift (powder blue-grey with red shimmer) and Embark (mint green with blue shimmer). They’re $22 each or $85 for the set.

Hair Care

Charli D’Amelio is a Prada girl but she’s still gonna pair her $12,000 dress with $12 barrettes. It happened Sept. 21, when the TikTok princess wore Mane’s cutie cloud pins en route to the Prada runway show in Milan. Celebrity stylist Laura Polko did the hair look, which used Mane’s hair oil and texturiser spray to create a sleek but slightly undone blowout.

The hair peptide narrative is still going strong, and Jennifer Aniston is here for it! On Sept. 26, her Lolavie brand launched Peptide Plumping Volume Shampoo and Conditioner for $31 each. The formula is specifically for finer, “flat” hair and promises more thickness and body.

K18 has collaborated with Future Society — that perfume group that brings “extinct” plant fragrances back to life, as if they never saw Laura Dern in “Jurassic Park” — on a Floating Forest Leave-In Molecular Hair Mask. The $75 formula promises stronger, softer, bouncier hair, along with notes of “cooling bergamot” and, presumably, “clever girl” dinosaurs.

Emi Jay’s Toast Sugar collection hit shelves on Oct. 1, including $36 claw clips and $34 barrettes in chocolate and cream colourways with tiny bows and gems.

Need a new flat iron? Consider getting one from GHD’s limited-edition Pink Sorbet collection, which debuted on Oct. 1. The hair tool brand is donating $10 from every Pink Sorbet purchase to the Pink Agenda, a breast cancer research fund.

La Bonne Brosse is also aiming to raise $20,000 with its Pink Brush collection — and let’s be real, if you were considering a Bonne Brosse purchase anyway, it would likely be in the millennial shade of “barely-used ballet slipper.”

Bur Bur debuted its nourishing shampoo and conditioner, plus a deep repair mask, on Oct. 1. The formulas feature burdock root oil, a traditional ingredient for thicker hair.

Fragrance

Vaquera, the fragrance? It’s happening. On Sept. 25, the misfit runway rulers introduced Classique Perdu (“Lost Classic”), a collaboration with Comme des Garçons that “draws inspiration from ’90s perfume advertisements and the scent of freshly dried hair after a shower.” It got a Vogue Runway shoutout from Nicole Phelps as proof that the brand is legit, which hopefully means it’ll stay well-funded enough to provoke showgoers again next saison.

Fan fiction <<< fan fragrance. On Oct. 1, Scentbird released the Onyx Storm Discovery Set, pegged to fantasy author Rebecca Yarros and her newly released “Onyx Storm” novel that’s basically sex and dragons. (Yay!) The box includes perfumes by Arquiste, Free Yourself and Onno Collection and retails for $35.

Parfums de Marly debuted Les Extraits on Oct 1. It’s a trio of more concentrated scents “that capture the essence of French luxury and craftsmanship,” including Eragon, an ode to Louis XIV and/or more dragons(!) with cardamom, cinnamon and leather accords.

I did not have “‘The Voice’ runner-up becomes perfume mogul” on my 2025 bingo card, but here we are. After a sold-out run of her Cry Baby Milk Perfume, the goth-pop singer Melanie Martinez is rolling out 13 body mists — one for every song on her 2023 album Portals. They launched Sept. 30 for $30 each, and the packaging is excellent.

Speaking of goth-pop, Heretic Parfum deepened its Nosferatu vertical with fragrance oil, body wash and scented body lotion, out Oct. 1. They’re infused with notes of wilting lilac and vegan ambergris, along with the sneaky suspicion that you’re being followed by one of the “True Blood” dudes. (Not complaining.)

DS & Durga dropped Well-Dressed Werewolf on Oct. 1. It has notes of labdanum, hay, dandy violet and fur, and pairs best with a full moon and a full-volume listen of this Blitzen Trapper song.

If you start smelling more Maison Louis Marie when lunching at La Mercerie this season, here’s why: The brand expanded its No.14 Icila fragrance into a full body care line with lotion, hand wash, body oil and incense, which means your friends and frenemies can waft themselves in notes of grapefruit, jasmine and dark plum starting Oct. 3.

And finally…

On Sept. 29, the French indie fashion brand Zomer put a giant makeup palette onstage at their show. Models like Nazarit Machin and Wang Fei stomped onto each colour before walking the catwalk, leaving rainbow footprints all over the venue. The effect was magical and a little naughty, and editors — not to mention Instagram viewers — were enthralled.

Over email, I asked Zomer’s designers, Danial Aitouganov and Imruh Asha, if they could explain what the “omg, so fun!” moment was all about. Here’s a transcript of our digital chat.

Who made the palette?

We collaborated with Make Up For Ever and the incredible team at Sacha Gabilan, who produced the palette itself.

What was the “makeup” actually made of?

As simple as it gets, paint.

What were you hoping to convey with the palette on the runway?

Right now, the world is obsessed with reducing, simplifying, minimising. We wanted to flip that idea and exaggerate, to blow things up. Throughout the collection, everyday objects are enlarged into something playful and unexpected, and we carried that approach into the set design. From our very first season, we dreamed of creating a kind of performance where models would literally leave their mark. This time, it was finally possible: The models walked through the oversized palette, and their footsteps created a collective artwork.

What happens to the palette now?

It’s being dismantled, but maybe it will reappear in a shoot.

Can we expect a colour cosmetics launch from the brand in the future?

Let’s just say… it’s something we already know, and you’ll have to wait and see.

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