As anyone born after the year 2000 will tell you, earnest and heartfelt Instagram announcements are out. Meet their hip new replacement: the artfully vague, insouciant soft launch. Study these examples, and you, too, can craft sly and provocative posts that make your friends go “???” and “!!!”
Soft-Launching a Tattoo
Soft-Launching a Haircut
Soft-Launching a Boyfriend
Like, a Cool, Artsy Boyfriend
Soft-Launching a Side of You That People Rarely See, to Demonstrate Your Rich and Well-Rounded Inner Life
Soft-Launching an Engagement
Soft-Launching Your Excellent Taste in Literature
Soft-Launching Your Presence on a Trendy New App, to Show That You’re Still (Just Barely) Capable of Learning Things
Soft-Launching Another Cat
Soft-Launching a Baby
