Trend forecasts are being declared this month across the entire design industry — but IKEA’s 2026 prediction feels like it’s in a category all its own. The Swedish retailer’s forecasts end up being spot-on; last year, it helped its own color palette soar. This year, IKEA is swinging in another direction, predicting that a more playful tone will be sweeping future home decor trends. It’s no wonder the brand released an entirely new 33-piece kids’ collection (launching in February 2026) featuring this hue.
IKEA’s 2026 Color of the Year Is Rebel Pink
Coined Rebel Pink, IKEA’s newest color of the year is a hue that brings “a bold response to the need for joy, energy and self-expression,” says Abbey Stark, home furnishing direction leader at IKEA U.S. The color is heavily featured in the new GREJSIMOJS collection, a set created by 12 designers that celebrates the importance of joy and play for both kids and adults.
“When selecting Rebel Pink as the Color of the Year for 2026, we looked deeply into macro trends across design, fashion, and culture, and how they influence life in our homes,” Stark explains. “We see [Rebel Pink] as a new neutral that energizes everyday spaces while staying true to Scandinavian simplicity; it’s not just a color, it’s a movement that invites people to push boundaries and embrace individuality.”
Pieces from the GREJSIMOJS line naturally encourage play, turning ordinary tasks and items into objects that spark joy when you least expect it. There are pieces like speakers that emulate mice, storage pieces designed to mimic cats, and pink, furry chairs that scream high-end vibes.
Don’t have a child in your life? Ride the pink popularity wave anyway; there are already several sophisticated products live at IKEA. Just take IKEA’s $20 PRUNKHALLON mirror, for example. The bright squiggle shape is sure to bring a smile whenever you look in the mirror.
Pink can be cozy, too. IKEA’s $10 SANELA cushion cover comes in 10 colors, but namely: pale pink. It’s made from soft cotton velvet and feels like the comfiest fabric to cuddle up with, especially during the colder months.
Playfulness is also found in nature. Bring that greenery to your home with IKEA’s pink-colored GRADVIS plant pot. It costs less than $9 and features childlike grooves on the sides that feel laid-back.
Rebel Pink is a color that drives home the idea of not taking life too seriously. It’s a pop of delightful fun that kids (and fun adults!) of any age will love.
