Instagram/@bigdoodielo
Rapper Doodie Lo has delivered a new promotional video for the Get Exotics brand that is more than just a piece of advertising and is also more than just a message. The Chicago artist in the video is literally talking all through and and giving the viewers the discount on the products by mentioning his name and at the same time indirectly pointing to his friend, Lil Durk, who is behind bars. There have been different reactions to this post from his supporters which have shown that his music, business, and emotional bonds are very closely linked.
Advertisement
Doodie Lo in the video immediately comes with a very simple and clear promotion. He directs the audience who want to have the products delivered to ‘go tap in’ with Get Exotics ‘right now.’ The way he gives directions is very open and not restricted to a particular place, they can have the items at ‘your front doe, side doe, your grandma house, whatever.’ Besides, he tells the audience to ‘go get it’ and at the same time, he very cleverly makes a comment that seems incidental: ‘Free Smurk,’ which is the name that his fellow rapper and OTF (Only The Family) labelmate, Lil Durk, who is currently in prison, is called.
The comment section proved to be the ideal spot for the fans to interact not only with the promotional content but also express their views on the personal aspect. One user pointed out the amusing detail in the delivery instructions and posted, ‘This Nigga Said Yo Granny House,’ thus highlighting and appreciating the somewhat realistic and humorous side of the offer. Another comment was completely focused on Lil Durk’s situation, simply stating ‘Free the voice of the trenches,’ which is a musing that is very close to the video’s closing message.
The comments also showed how deeply the fans feel they are part of the OTF family. One person expressed their desire to ‘join otf,’ which says a lot about the crew’s brand and the bond they created being that strong. Another comment put an even more realistic spin on the situation of Lil Durk, claiming, ‘GB ain’t got no dates. Tha shii coming,’ indicating a belief in the rapper’s release even though no timeline has been set. However, the number of supporters was not small; in addition, one follower even humorously pointed out the sports team rivalry in the areas, by saying, ‘wrong jersey hometown. Bear Down!!,’ referring to Chicago Bears football team.
Advertisement
Doodie Lo is an artist under Durk’s Only label, The Family, and has always strived to stay close to the group in furbishing his career. The stories he tells in his music often portray the street’s tough life, and he has built a strong public persona that is very much connected to his OTF collaborations. This advertising post, a mixture of commercial and loyalty display that attracts his fanbase the most, is a good example of that. The call to ‘Free Smurk’ is not just an afterthought, it is a recurring theme among OTF artists and their fans which makes this an act of solidarity rather than mere marketing. The way Doodie Lo employs his platform here not only brings him closer to his fans but also gives them the most, the product offer and the support for the friend in prison. The feedback from his post shows that he is really good at intertwining his business aspirations and the personal bonds that form the core of his public persona. Recently, Doodie Lo shared a cryptic message on social media, and he also mourned the loss of his close friend and OTF member Zoo.
